Last updated: 1 January 2025
Version 2.4
Pakistan (en-PK)
Plain English
This Privacy Policy describes how Bookmaker.cash ("Bookmaker", "we", "us", "our") collects, uses, stores and protects personal information about players and visitors in Pakistan. We are committed to handling your data responsibly and transparently. This Policy should be read alongside our Terms and Conditions, which together form the complete agreement governing your use of the Bookmaker platform.
01 Who We Are and How to Reach Us
Bookmaker.cash is an online sports betting and live casino platform operated under its relevant gaming licence and designed specifically for players in Pakistan. For all privacy-related matters, you can contact us at:
- Email: privacy@bookmaker.cash
- General support: support@bookmaker.cash
- Live chat: Available 24/7 from within your logged-in Bookmaker account.
Our designated privacy contact is responsible for handling data access requests, correction requests, deletion requests and any privacy complaints from Pakistani players. We aim to respond to all privacy-related correspondence within five business days.
02 Personal Data We Collect
Bookmaker collects personal data in three ways: information you provide directly, information generated automatically by your use of the platform, and information provided by payment processors and identity verification partners. Below is a summary of the categories we collect.
| Category |
Examples |
Collected When |
| Identity data |
Full name, date of birth, CNIC number, selfie/photo |
Registration & KYC verification |
| Contact data |
Pakistani mobile number, email address |
Registration |
| Financial data |
Easypaisa/JazzCash account reference, bank account name, transaction amounts in PKR |
Deposits & withdrawals |
| Betting & gaming data |
Bets placed, games played, session durations, win/loss records |
Ongoing platform use |
| Technical data |
IP address, device type, browser, OS version, connection type |
Every platform visit |
| Usage data |
Pages visited, features used, time on platform, clicks |
Every platform visit |
| Communications data |
Support chat transcripts, emails sent to Bookmaker |
When you contact us |
Bookmaker does not store full payment card numbers or complete mobile wallet credentials on our own servers. These are handled by our certified payment processing partners under their own security standards.
03 Why We Collect Your Personal Data
Bookmaker collects personal data for specific, legitimate purposes. We do not collect data "just in case" it might be useful. The primary reasons we collect and process your data are:
- Account management: To create, operate and maintain your Bookmaker account, including enabling you to log in, place bets, play games and manage your balance.
- Identity verification (KYC): To verify that you are who you say you are, that you are at least 18 years old, and that you are using your own payment methods. This is both a legal requirement under anti-money laundering regulations and a safeguard for you personally.
- Payment processing: To process deposits to your Bookmaker account and withdrawals to your Easypaisa, JazzCash, bank or card account in PKR.
- Fraud prevention and security: To detect and prevent fraudulent activity, money laundering, account takeover attempts and other security threats to your account and to the Bookmaker platform.
- Legal compliance: To comply with our licensing obligations, anti-money laundering (AML) requirements, and any lawful request from relevant regulatory or law enforcement authorities.
- Responsible gaming: To monitor betting patterns that may indicate a player is experiencing gambling harm, and to proactively offer responsible gaming tools when high-risk behaviour is detected.
- Customer support: To investigate and resolve support queries, disputes and complaints effectively.
- Platform improvement: To analyse how players use Bookmaker in aggregate so that we can improve the platform experience, fix bugs and optimise performance for the devices and connections most commonly used in Pakistan.
04 Legal Basis for Processing
Bookmaker processes your personal data under the following legal bases depending on the purpose of processing:
- Contract performance: Processing necessary to provide you with the Bookmaker service you signed up for — account operation, payment processing, bet settlement.
- Legal obligation: Processing required to comply with our AML, KYC and licensing obligations as an operator.
- Legitimate interest: Processing for fraud prevention, platform security and aggregate analytics where our legitimate business interest does not override your privacy rights.
- Consent: Processing for optional marketing communications, where you have explicitly opted in. You can withdraw this consent at any time from your account settings.
05 How We Use Your Data in Practice
To give you a clearer picture of how Bookmaker actually uses your data day-to-day, here are some practical examples:
Account login and security
When you log in to Bookmaker, your username, password hash, IP address and device fingerprint are checked against our security database. If a login attempt does not match your usual pattern — for example, a login from an unfamiliar IP address — Bookmaker may trigger additional verification or temporarily restrict account access while we verify legitimacy. This protects your account from unauthorised access.
Processing a withdrawal to Easypaisa or JazzCash
When you request a withdrawal, Bookmaker shares your payment reference and the PKR amount with the relevant payment processor to execute the transfer. The minimum data required for that transaction is shared — nothing more. Your withdrawal history is retained in our records for the legally required period for audit and AML compliance purposes.
Responsible gaming monitoring
Bookmaker's systems analyse betting frequency, session duration, deposit patterns and loss rates in aggregate and per-account. If a player's pattern crosses thresholds associated with gambling harm — for example, significantly increasing deposit amounts over a short period after losses — our responsible gaming team may reach out proactively to offer support tools. This is not profiling for commercial purposes; it is a player welfare function.
Customer support interactions
When you contact Bookmaker support via live chat or email, the interaction is recorded and linked to your account for quality assurance, dispute resolution and training purposes. Chat transcripts involving sensitive account or payment information are stored securely and accessible only to relevant Bookmaker staff.
06 When and With Whom We Share Your Data
Bookmaker does not sell your personal data. We share it only with the following categories of recipients, and only to the minimum extent necessary for the stated purpose:
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT networks and card payment gateways receive the payment data required to process your specific transaction. They are contractually bound to use it only for that purpose.
- Identity verification providers: Third-party KYC service providers may process your CNIC data and biometric image to verify your identity. These providers operate under strict data processing agreements with Bookmaker.
- Game content providers: Live casino game providers whose content is streamed on Bookmaker may receive a session token and anonymised player identifier to enable the game connection. They do not receive your name, payment details or contact information.
- Regulatory and law enforcement authorities: Bookmaker will disclose personal data when required by a valid legal order, court order or lawful request from a regulatory authority. We do not disclose data proactively to authorities without a legal basis.
- Fraud prevention networks: Bookmaker participates in industry fraud prevention databases. Anonymised risk signals — not personally identifiable data — may be shared to identify cross-platform fraudulent patterns.
International transfers: Some of Bookmaker's technical service providers may be located outside Pakistan. Where data is transferred internationally, we ensure appropriate safeguards are in place, including contractual data protection clauses equivalent to applicable standards.
07 Cookies and Tracking Technologies
Bookmaker uses cookies and similar tracking technologies on our platform. Here is what you need to know:
What are cookies?
Cookies are small text files stored on your device when you visit Bookmaker.cash. They allow the platform to recognise your device, maintain your login session, remember your preferences and understand how you use the site.
Types of cookies we use
- Strictly necessary cookies: Required for the platform to function. These enable your login session, maintain your bet slip, and keep your account balance visible. You cannot opt out of these without stopping use of Bookmaker entirely.
- Performance cookies: Collect anonymised data about how players use Bookmaker — which pages are visited most, where errors occur, how long pages take to load on Pakistani mobile connections. We use this to improve the platform.
- Preference cookies: Remember your language preference, display settings and other optional customisations so you do not have to reset them on every visit.
- Security cookies: Used to detect fraudulent login attempts and unusual session activity. These are part of the account security infrastructure.
Bookmaker does not use third-party advertising cookies or behavioural tracking cookies for external ad networks. You can manage cookies through your browser settings, though disabling strictly necessary cookies will affect the functionality of the platform.
08 How Long We Keep Your Data
Bookmaker retains personal data for as long as it is necessary for the purpose it was collected, or as required by applicable laws and our licensing obligations. The following general retention periods apply:
| Data Category |
Retention Period |
Reason |
| Account & identity data |
5 years after account closure |
AML / regulatory obligation |
| Transaction records (PKR deposits & withdrawals) |
7 years |
Financial record-keeping requirements |
| Betting & gaming history |
5 years after account closure |
Dispute resolution & audit |
| KYC documents (CNIC, selfie) |
5 years after account closure |
Legal and AML requirements |
| Support communications |
3 years |
Complaint handling & quality assurance |
| Technical / log data |
12 months |
Security monitoring & debugging |
| Marketing consent records |
Until consent withdrawn + 1 year |
Proof of valid consent |
After the applicable retention period, data is securely deleted or anonymised so that it can no longer be linked back to you individually.
09 How We Protect Your Data
Bookmaker takes the security of your personal information seriously. The following technical and organisational measures are in place to protect your data:
- TLS/SSL encryption: All data in transit between your device and Bookmaker's servers is encrypted using current TLS protocols.
- Data at rest encryption: Sensitive data stored on Bookmaker's servers — including identity documents and payment references — is encrypted at rest using AES-256 or equivalent standards.
- Access controls: Bookmaker staff can only access player data on a need-to-know basis. Database access requires authentication and is logged and audited.
- Regular security assessments: Bookmaker undergoes periodic security audits and penetration tests conducted by independent security professionals.
- Incident response plan: In the event of a data breach that affects player data, Bookmaker has a documented incident response process. Affected players will be notified promptly in accordance with applicable legal requirements.
- Staff training: All Bookmaker staff with access to player data receive regular data protection training.
Your responsibility: No security system is infallible. You are responsible for keeping your Bookmaker login credentials confidential. Never share your password with anyone. Bookmaker staff will never ask you for your password via email, chat or phone.
10 Your Data Rights as a Bookmaker Player
As a Pakistani player on Bookmaker, you have the following rights with respect to your personal data. All of these can be exercised free of charge by contacting privacy@bookmaker.cash.
Right of Access
Request a copy of all personal data Bookmaker holds about you. We will provide this within 30 days in a readable format.
Right to Rectification
Request correction of any inaccurate personal data we hold about you. You can also update most profile details directly from your account settings.
Right to Erasure
Request deletion of your personal data where there is no legal obligation for us to retain it. Note that AML and regulatory requirements mean we cannot always delete all data immediately.
Right to Restriction
Request that we restrict processing of your data — for example, while a dispute about its accuracy is being resolved — without deleting it entirely.
Right to Portability
Request your personal data in a structured, machine-readable format so you can transfer it to another service provider if you choose to do so.
Right to Object
Object to Bookmaker processing your data for direct marketing purposes at any time. You can also object to processing based on legitimate interest, subject to applicable legal obligations.
To exercise any of these rights, email privacy@bookmaker.cash with your account email address and the specific right you wish to exercise. We will respond within 30 days. We do not charge a fee for data rights requests.
11 Children's Privacy
Bookmaker is strictly an 18+ platform. We do not knowingly collect personal data from anyone under the age of 18. Age verification is a mandatory step in the Bookmaker registration and KYC process.
If we become aware that a player account belongs to a minor, the account will be immediately suspended, all funds held pending review, and the personal data will be deleted as soon as the legal and regulatory process permits. Any winnings accumulated by a minor using a Bookmaker account will be forfeited.
If you are a parent or guardian and believe your child has created a Bookmaker account, please contact us immediately at support@bookmaker.cash so we can take appropriate action.
12 Changes to This Privacy Policy
Bookmaker reviews and updates this Privacy Policy periodically to reflect changes in our practices, legal obligations or regulatory requirements. When we make material changes, we will:
- Update the "Last updated" date at the top of this page.
- Send a notification to your registered Bookmaker email address where the changes significantly affect your privacy rights.
- Display an in-platform notice for a reasonable period after the update goes live.
We encourage you to review this page periodically. Your continued use of Bookmaker after a Privacy Policy update constitutes acceptance of the revised terms. The version of the Privacy Policy in force at the time of any data processing event is the governing version for that event.
13 Complaints and Contact
If you believe Bookmaker has mishandled your personal data, we encourage you to contact us directly first so we can try to resolve the issue promptly:
- Privacy email: privacy@bookmaker.cash
- General support: support@bookmaker.cash
- Live chat: Available 24/7 within your Bookmaker account.
We take all privacy complaints seriously and aim to respond within five business days. If after contacting Bookmaker you remain unsatisfied with the resolution, you may escalate your complaint to the relevant data protection authority in your jurisdiction or to our licensing regulator using the procedure published on this platform.
For the fastest response to urgent privacy matters — such as a suspected data breach involving your account — use the live chat option rather than email so our security team can act immediately.
